Marketing participation
The live site says members consent to opted-in communications through a proxy membership agreement. This page keeps the same policy framing while making the explanation more legible.
Current focus
Opt-in communications
Membership language
Proxy membership agreement
Modernization goal
Clarity without losing intent
Why this page exists
Policy pages do not need to feel buried or accidental. The rebuild gives them a proper editorial layout so the brand sounds more intentional and more credible.
The current site says members consent to opted-in forms of communication through the brand's proxy membership agreement.
It also says users may opt out, but membership can be revoked if no primary means of communication remains opted in.
Communication and consent policy affects every giveaway, loyalty flow, lead capture form, and retention loop.
A more modern storefront should surface this clearly so it feels like a trust document, not a hidden legal footnote.
