Gift cards
The live site exposes a gift-card page, and the owned-stack rebuild should keep that route available as part of the full storefront surface area.
Live-site parity
Gift-card route restored
Best use
Gifting, make-goods, and concierge support
Why it matters
Low-friction revenue and customer recovery
Why this page exists
Gift cards are a lightweight revenue and retention tool, but only if they are easy to find and feel like part of the brand rather than a platform extra.
The current Big Moose site exposes a gift-card page, which means it is part of the public storefront surface area customers can find and reuse.
Keeping that route in the rebuild helps preserve parity while creating space for future stored-value or promo-credit logic.
A stronger gift-card page can support gifting, support recovery, and private concierge offers without needing complicated checkout changes first.
It also gives the storefront a more complete retail feel, which matters when the rest of the site is becoming more premium.
